R5 Turbo 3E: Matrix Edition

Matrix Edition is an independent AI-led CMF and campaign exploration built around the Renault 5 Turbo 3E, imagining the car as a high-performance object moving between a pristine digital simulation chamber and a rain-washed architectural city. The original vehicle design, stance and aero character were preserved as the foundation, while a new visual identity was developed through liquid-black metallic paint with subtle emerald interference flake, satin-black aero elements, dark gunmetal wheels with neon-green detailing, smoked-green lighting and restrained pixel-glitch graphics concentrated around the rear intake. AI was used to explore not only the colour and material direction, but also the wider campaign world: digital cubes forming the car into reality, macro material studies, motion frames, fashion-led character moments and atmospheric launch-poster compositions. The project explores how AI can become part of a complete creative process, supporting CMF development, cinematic storytelling and concept-world building rather than simply generating isolated images. This is an independent design study and not an official Renault project.